ADRENALIN brings the exciting and successful BMW touring car story to the big screen. 50 years of a spectacular sport played out at race circuits around the world. Charismatic drivers and evocative racing cars from five decades plot the growth of the sport and the technology. From the drifting touring cars of the 60's to the first victory of the BMW M4 in the highly sophisticated new DTM. The legends behind the wheel tell their exciting stories and bring the golden era of touring car racing alive again.
Jordan Chan plays the lead in the film and plays a chauffeur named Liu Zili who dreams of having his own BMW and gets involved in a series of crazy incidents.
BMW film presents "The Hire", a series of eight short films produced for the Internet in 2001 and 2002. A form of branded content, all eight films feature popular filmmakers from across the globe, star Clive Owen as the "The Driver" and highlight the performance aspects of various BMW automobiles. The series made a comeback in 2016, fifteen years after its original run ended.